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seo Archives - Simpatico Systems | Technology Solutions Dallas and Lubbock

Five Ways Your Business Can Improve Its Search Engine Rankings

By | Business, Google

 

In an age where most business happens online, not showing up in Google search results can really hurt you. While there’s no real shortcut to showing up consistently on web searches, there are a few quick fixes to get your site to show up on your potential customer’s search results…
 
1. HTML tags – Important HTML tags include the title tag, meta description and meta keywords. Make sure each page of your website has appropriate HTML tags. The title tag of each page should be unique and relevant to that particular page.
 
2. Alternative text images – Ensure that most of the images on your website have alternative text tags. Alt tags are basically descriptions for images. By adding relevant alternative tags to images, you are allowing search engines to recognize them, which will improve the likelihood of your page showing up in search results.
 
3. File hierarchy – How simple is your HTML file hierarchy? Check to see if your website’s pages are logically situated and avoid too many unnecessary folders. For example: ‘NFL=>Teams=>PittsburghSteelers’ is a better folder structure than ‘NFL=>Teams=>NFCEast=>PittsburghSteelers’, because here ‘NFCEast’ is redundant and only serves to push the Steelers page deeper down the order. This complexity makes your site less likely to show up on search results for people searching for Steelers websites.
 
4. Sitemap – A sitemap acts as a navigational guide for your visitors as well as search engines. Does your website have one? If not, then it’s time to put up a site map on your website.
 
5. Content quality – Read your website content to determine its quality. Is your content written for search engines or actual visitors? Is it stuffed with keywords? Does it truly add value to your audience, or is simply there to fill up the page? Answer these questions and make sure it has value for your audience. Value for your audience translates to better search engine rankings.

Google makes mobile search a priority

By | Google

More people use Google than they use any other search tool available. Because of this, Google constantly strives to improve functionality and its users’ search experience. So to that end, Google recently decided to make mobile search its top priority. Learn more about why the company has chosen to do so and what this could mean for you and your business.

Google search is a tool that works through the use of ‘bots.’ These bots are responsible for trawling through the web and sorting and categorizing websites based on the content, location, and other factors associated with the site to give users the most relevant sites possible to their searches. Google has long used the same algorithms and search tools for all search platforms.

However, the newest Google search updates will move Google in a new direction, creating an entirely different mobile-only search index for people performing Google searches on mobile devices. This separate mobile search index is becoming the primary search index for the Google search tool. Basically, this means that mobile users are going to get the most frequently updated search results and that people who use desktop search tools will see different search results that are possibly not as well-filtered.

The primary reason for these changes is simple. Google has found that the vast majority of the searches performed with Google were performed on mobile devices. Because there were so many people using Google search on mobile devices, Google wants to make the user experience on smartphones and tablets as responsive as possible.

Another reason for the mobile-first priority is that people searching Google on mobile devices often look for quick info about business hours, addresses, or the weather, or for immediate answers to whatever other questions they might have. Google wants to ensure that these users get what they need when they need it. And of course, a mobile-first search tool will help ensure that the sites that do appear in a mobile search are optimized for mobile devices so that they load quickly and correctly.

With these facts and reasons in mind, you can better understand why Google search is transitioning to a mobile-first platform and how this may affect you and your business. To make sure your business is ready for this transition, contact us for further help and guidance.

Published with permission from TechAdvisory.org. Source.