Seven ‘Must Haves’ for Your Small Business Website

By | Uncategorized

 

 
Your website represents your business and so building and maintaining it need to be of primary concern to you as a business owner. We often find business owners struggling with their websites saying things like: “My website looks great, but I am not able to convert” or “I invested so much into creating my website, but I don’t get many hits.” These things are very common pains faced by businesses, especially small business. If you aren’t sure where to start your site improvement project, this post will get you rolling in the right direction with seven key areas you need to pay attention to when it comes to your website.
 
1. Content – Make sure your site has a significant amount of content and that the content is relevant and meaningful. Having the right amount of good content adds value and appeals to your target audience. Don’t fill the site with jargon and keywords just for the sake of it, lack of relevant content won’t help you improve your conversion rate.
 
2. Testimonials – Nothing has more impact on your prospects than them hearing about your product/service from their peers. So make sure your site showcases testimonials from your satisfied customers.
 
3. Social Media Icons – Social Media, when done correctly, it is a great medium to enhance your brand presence online. Get on popular social media networks and invite your website visitors to join you there – that way they will hear more about you from your fans at the social network.
 
4. Contact Information – Tell your web visitors how to get in touch with you. They shouldn’t have to search the entire site before knowing how to contact you. Provide your contact information/contact form very clearly for them to use.
 
5. Tracking – Incorporate a web-site tracker that helps you track the leads that come in from your website. You can use services such as Google Analytics that are free and provide you basic details such as number of hits, location, time spent on pages, etc.
 
6. Loading Time – Web visitors today have little patience and lots of choices. So, it is important that your site loads quickly, otherwise they move on to the next search result.
 
7. SEO – Search engine optimization is a key factor in determining the ROI of your website. Make sure your site is optimized for search engines so that it shows up when your prospects search for you.

Mitigate Costly New Technology Risks for Continued Stability and Profitability

By | Uncategorized

 

 
Partnering with a managed service provider (MSP) is one new approach being used by many companies like yours. Experienced MSPs have access to newer tools that reduce costs by automating many routine in-house labor intensive processes. Break-fix is labor intensive, and labor is one of the most expensive operating costs within your IT infrastructure. The new innovative tools that can be provided by MSPs generate real productivity increases and mitigate the risk of network failure, downtime and data loss from human error.
 
MSPs deliver a trusted foundation for your team and your customers. Some of the services and tasks offered include:
  • Remote Desktop Management and Support
  • Predictable Management of Critical Patches and Software Updates
  • Fractional Resource Availability of Best-In-Class Expertise – scaled to your needs
  • Implementing and Testing Backup and Disaster Recovery Processes
  • Performance of Inventory and Audits of Computer/Network/Software
  • Enforcement of Network/Security Policy
  • Monitoring of Network/Operating System and Alerts
  • Updating Anti-Virus Software and Detecting Spyware
Erase any misconception that managed service providers are nothing more than “outsourced” tech help priced to displace your in-house IT technician or team. The new MSP has defined new methodologies and technology partnerships to offer valuable preventative services that proactively locate and eliminate threats before a bigger problem arises.

 
 MSPs today put considerable effort into understanding the operational and business needs of SMBs to develop and deliver a set of specific services that align technology with the SMB’s business objectives. This is the reason you hear managed services often referred to as “partners.” A present day MSP offers quantifiable economic value, greater ROI and decreased total cost of operation by streamlining costs and eliminating unnecessary lost productivity, revenue, and avoidable on-site IT consultant fees, in addition to eliminating the need for costly hardware/software repairs or replacement.

Is your Business Safe from Virtual Threats?

By | Uncategorized

 

 
Did you know that 50% of small business owners think their businesses are too small to be targeted by the thieves of the virtual world? Contrary to popular belief, 72% of hacker attacks often happen to smaller firms – firms with less than 100 employees! So how prepared is your SMB? Here’s a checklist to help you find out how vulnerable you are to these attacks.
 
1. Do you have Antivirus protection? – An antivirus software program can protect you from threats that originate from emails such as phishing and virus attacks. However, the most striking fact is that 61% of small businesses don’t install any antivirus software! If you are one of them, then it’s time to change!
 
2. How sturdy is your Firewall? – A good firewall system protects your computers from the variety of threats that exist in the virtual world. Examples include harmful cookies, viruses, worms and other such malicious programs used by hackers.
 
3. Do you use a Spam filter? – Using a simple spam filter for your emails keeps junk out of your inbox. The bonus to having a good spam filter is that your employees save time, as they are not distracted by irrelevant emails, but the major perk here is that the potential virus and phishing threats are lessened as spam emails are unlikely to be opened.
 
4. Do you do backup your data regularly? – Agreed – backups don’t really protect your data, but they are the only way to recover it if data loss does happen. So, be sure you have a regular and reliable backup plan in place – and it is actually being deployed.
 
Data loss can prove very costly—especially to SMBs, sometimes even resulting in them having to close down. Prevention is certainly better than a cure in such cases.

Is That Email a Phishing Scheme?

By | Uncategorized

 

 
Research has revealed that over half of all users end up opening fraudulent emails and often even fall for them. Phishing is done with the aim of gathering personal information about you, generally related to your finances. The most common reason for the large number of people falling for fraudulent emails is that the phishing attempts are often so well-disguised that they escape the eyes of a busy email reader. Here are a few tips that help you identify whether that email really came from your bank or is another attempt at defrauding you…
 
1. They are asking for personal information – Remember, no bank or financial institution asks you to share your key personal information via email, or even phone. So, if you get an email where they ask for your ATM PIN or your e-banking password, something’s a miss.

2. The links seem to be fake – Phishing emails always contain links that you are asked to click on. You should verify if the links are genuine. Here are a few things to look for when doing that:

  • Spelling – Check for the misspellings in the URL. For example, if your bank’s web address is www.bankofamerica.com, a phishing scheme email could misspell it as www.bankofamarica.com or www.bankofamerica-verification.com
  • Disguised URLs – Sometimes, URLs can be disguised…meaning, while they look genuine, they ultimately redirect you to some fraudulent site. You can recognize the actual URL upon a mouseover, or by right clicking on the URL, and selecting the ‘copy hyperlink’ option and pasting the hyperlink on a notepad file. But, NEVER ever, paste the hyperlink directly into your web browser.
  • URLs with ‘@’ signs – If you find a URL that has an ‘@’ sign, steer clear of it even if it seems genuine. Browsers ignore URL information that precedes @ sign. That means, the URL www.bankofamerica.com@mysite.net will take you to mysite.net and not to any Bank of America page.
3. Other tell-tale signs – Apart from identifying fake URLs, there are other tell-tale signs that help you identify fraudulent emails. Some of these include:
  • Emails where the main message is in the form of an image, which, upon opening, takes you to the malicious URL.
  • Another sign is an attachment. Never open attachments from unknown sources as they may contain viruses that can harm your computer and network.
  • The message seems to urge you to do something immediately. Scammers often induce a sense of urgency in their emails and threaten you with consequences if you don’t respond. For example, threat of bank account closure if you don’t verify your ATM PIN or e-banking password.
Finally, get a good anti virus/email protection program installed. It can help you by automatically directing spam and junk mail into spam folders and deactivating malicious attachments.

How Much Does Downtime Really Cost Your Business?

By | Uncategorized

 

Many SMB owners think IT downtime only costs them a few productive hours, but there’s a lot more at stake when your systems go down. Customer satisfaction and loss of brand integrity are just two of the key losses apart from the more evident costs such as lost productivity and a temporary dip in sales.
 
Here’s a few other ways downtime can hurt your business:

1. Customer Loss – Today’s buyer lacks patience !important; They are used to getting everything at the click of a mouse, at the tap of a finger. Suppose they are looking for the kind of products/services that you offer and your site doesn’t load or is unavailable—even if temporarily– you are likely to lose them to a competitor—permanently.

2. Damage to Brand Reputation – Customers are now using Social media platforms like Facebook and Twitter and blogs to vent their bad brand experiences. Imagine an irate customer who doesn’t know if their card was charged on your site, or not, due to a server error. If it’s your bad day, they could probably be using Facebook or Twitter to share their bad experience, and it could be viewed by hundreds of people, causing irreparable harm to your brand image.

3. Loss of Productivity – When your systems don’t work, this can have a direct impact on your employees’ productivity. Consider a research firm of 200 employees where they primarily rely on internet connectivity to access the knowledge base. If the server hosting the knowledge base is down, there’s a total loss of at least 1600 work hours for one day.

4. Overtime, Repair and Recovery, Compensatory costs – In the above case, imagine the overtime wages the business would have to incur if they were to make up for the work loss they faced owing to downtime. In addition, there’s always the cost of repair—the money the business would have to shell out to fix the issue that caused the downtime and get the server up and running again.

In some cases, businesses would have to incur additional costs to make customers happy. These could include giving away the product for free or at a discount, or using priority shipping to make up for a delayed order.

5. Possible Lawsuits – Businesses could also be at the receiving end of lawsuits. For example, a downtime that has an impact on production, delivery or finances of the customer could invite litigation.

6. Marketing Efforts Rendered Useless – Consider a pay-per-click advertisement that shows up for the right keywords on Google, or an extensive e-mail campaign that your business engages in. However, when the prospect clicks on the link, all they see is an error message – Isn’t that a waste of your marketing budget?

The bottom line—one natural disaster, one technical snag or just one power outage has the power to put you out of business – both virtually and in reality. It’s probably time to think about how you can mitigate the threat of a possible downtime and whether your MSP can act as an effective and efficient ally in this battle for you.

Five Ways Your Business Can Improve Its Search Engine Rankings

By | Business, Google

 

In an age where most business happens online, not showing up in Google search results can really hurt you. While there’s no real shortcut to showing up consistently on web searches, there are a few quick fixes to get your site to show up on your potential customer’s search results…
 
1. HTML tags – Important HTML tags include the title tag, meta description and meta keywords. Make sure each page of your website has appropriate HTML tags. The title tag of each page should be unique and relevant to that particular page.
 
2. Alternative text images – Ensure that most of the images on your website have alternative text tags. Alt tags are basically descriptions for images. By adding relevant alternative tags to images, you are allowing search engines to recognize them, which will improve the likelihood of your page showing up in search results.
 
3. File hierarchy – How simple is your HTML file hierarchy? Check to see if your website’s pages are logically situated and avoid too many unnecessary folders. For example: ‘NFL=>Teams=>PittsburghSteelers’ is a better folder structure than ‘NFL=>Teams=>NFCEast=>PittsburghSteelers’, because here ‘NFCEast’ is redundant and only serves to push the Steelers page deeper down the order. This complexity makes your site less likely to show up on search results for people searching for Steelers websites.
 
4. Sitemap – A sitemap acts as a navigational guide for your visitors as well as search engines. Does your website have one? If not, then it’s time to put up a site map on your website.
 
5. Content quality – Read your website content to determine its quality. Is your content written for search engines or actual visitors? Is it stuffed with keywords? Does it truly add value to your audience, or is simply there to fill up the page? Answer these questions and make sure it has value for your audience. Value for your audience translates to better search engine rankings.

The Benefits of a Managed Service Provider

By | Managed Service

Managed Service Providers – or MSPs – are often recommended as a cost effective IT solution for small businesses. For a minimal monthly fee, MSPs provide a reasonably priced solution to the complex technology pains of small businesses. Here’s a look at the various benefits an MSP can offer your business…
  • Freed-Up Resources and a Renewed Emphasis on Core Business – Both business owners and internal IT staff would much rather focus on revenue enhancing tasks like product development or the creation of cutting-edge applications/services. This is one reason routine monitoring and maintenance tasks are often neglected by an internal IT person or team, which always proves to be detrimental much later.

Often misportrayed as a “threat” to an internal IT person or staff, MSPs can instead relieve internal staff of mundane network operations maintenance, repetitious monitoring of server and storage infrastructure, and day-to-day operations and help desk duties.

  • A True Partner Sharing Risks And Responsibilities –The goal of an MSP is to deliver on contracted services, measure, report, analyze and optimize IT service operations, and truly become an irreplaceable catalyst for business growth. Managed Service Providers not only assume leadership roles, they enable risk reduction, enhance efficiency and change the culture by introducing internal IT operations to new technologies and processes.
  • Access to Expertise, Best Practices and World-Class Tools and Technologies – MSPs have experience with a variety of businesses and organizations. Managed Service Providers can keep your business relevant and on track with continually evolving technology, support, and productivity demands. Let’s face it, no small or medium sized business can afford to fall behind with technology trends in today’s business world.

  • The Benefit of a Full-Time Fully Staffed IT Department at a Fraction of the Cost – Most small business owners live and die by proactive management. They just haven’t had the budget, resources or access to on-demand expertise to be proactive with information technology management. A Managed Service Provider gives business owners and overwhelmed internal IT staff affordable computer and server support, remote monitoring of critical network components like servers and firewalls, data backup and disaster recovery, network security, custom software solutions, and technology evaluation and planning.
Managed Service Providers can decrease the overall IT support costs by as much as 30% to 50%. Rather than being stressed about technology, business owners can instead get back to focusing on growing their business. All while enjoying the benefits of highly-trained IT experts boosting their network’s reliability and performance.

 

Android phones link to PC!

By | Android

You use a computer, smartphone, or tablet — or all three — to surf the web. So wouldn’t it be great if you could share the sites that you’re browsing between devices? If you’re using an Android phone and Windows 10, now you can.

According to Gartner, Android operating systems held 81.7 percent of the worldwide smartphone market share in 2016. Windows PCs have a similarly robust 84 percent of the desktop operating system market share worldwide.

It comes as no surprise that Microsoft plans to closely align many of its features with Android. In fact, they’ve just released a new Windows 10 preview for PCs with which consumers can try out some new features. Microsoft Apps is one of them, a test application that focuses on cross-device web browsing so you can send website links from your Android phone to your Windows PC.

How does it work?

On your Android phone, go to Settings > Phone > Link Your Phone. You will receive an SMS directing you to install Microsoft Apps. Once installed, you can share websites with your PC by clicking the Share option and then picking the “Continue on PC” option.

From there, you’ll have to sign in with the same Microsoft Account you’re using on your PC. You’ll then have two options to choose from, “Continue now” which opens the website on the linked PC, and “Continue later” which makes the website appear in the Action Center of your computer instead.

This is part of the upcoming Windows 10 Fall Creators Update, set to arrive in September this year. What’s more, you can also expect to see more Android and Windows 10 features in the future, including apps content sharing to and from PCs, as well as content copying-and-pasting from a universal clipboard.

As always, if you have any questions about any Android device, give us a call at 855.476.6347.

Published with permission from TechAdvisory.org. Source.

Old Mac malware gets a facelift

By | Apple, Managed Service, Managed Technology, MSP, Security

In yet another sign that Apple computers are no longer being ignored by hackers, a successful piece of Windows-based malware has been rewritten for MacOS. Instead of encrypting data and holding it for ransom, OSX.Dok skips the extortion and simply steals your bank account information. Read on to learn what you can do to prevent an infection.

OSX.Dok isn’t new, but it has been improved

Originally, this Mac-based malware looked very different. When OSX.Dok was first reported several months ago, it could infect only older versions of the Apple operating system. Besides being relegated to OS X, it didn’t do much more than simply spy on the internet history of its victims. More recently, however, OSX.Dok was updated to target the newer macOS and to steal banking information.

How does it work?

Like so many malware programs today, this particular threat is distributed via phishing emails. Because the end goal is to acquire private financial information, these emails pretend to have pressing information about taxes or bank statements stored in attachments that actually contain malicious software.

Once any of these attachments are opened, OSX.Dok secretly broadcasts information about the computer and its location to the malware’s authors. Based on that information, hackers can redirect victims that visit banking websites to copycat URLs tailored to their language and location. Almost everything on the copycat sites looks exactly the same, but when you submit your user ID and password, they go straight to hackers.

Worst of all, the latest version of this malware seems to be incredibly advanced. It actively changes the way it hides itself and even modifies system settings to keep the computer from checking for operating system and security updates.

What can I do?

Security experts are still working on a way to combat OSX.Dok, but believe that it will remain a problem for some time to come. For now there are a few things you can do:

Never open attachments from people you don’t know personally, and even then be wary of anything you weren’t expecting.
Pay attention to little details. For example, copyright dates at the bottom of fake banking sites only went to 2013.
Look closely at the lock to the left of URLs in your address bar. Fake websites may have security certificates with names slightly different from those of the sites they mimic.

The best way to stay ahead of threats like OSX.Dok is by partnering with a capable IT provider. That way you can be sure that you have all the latest software and hardware to keep you safe. Even if something managed to slip through, regular audits are sure to find infections sooner than an overburdened in-house team would. Call Simpatico today at 855-476-6347  to find out how we can protect you!

Published with permission from TechAdvisory.org. Source.

What you need to know about malware

By | Managed Service, Managed Technology, MSP, Security

You’ve all heard of viruses, spyware, ransomware and trojans. But did you know that they’re all types of malware? They’re all designed to ruin your digital life, but different types of malware put your computer at risk in different ways. Understanding what sets them apart can keep your business guarded.

Viruses

Once created to annoy users by making small changes to their computers, like altering wallpapers, this type of malware has evolved into a malicious tool used to breach confidential data. Most of the time, viruses work by attaching themselves to .exe files in order to infect computers once the file has been opened. This can result in various issues with your computer’s operating system, at their worst, rendering your computer unusable.

To avoid these unfortunate circumstances, you should scan executable files before running them. There are plenty of antivirus software options, but we recommend choosing one that scans in real-time rather than manually.

Spyware

Unlike viruses, spyware doesn’t harm your computer, but instead, targets you. Spyware attaches itself to executable files and once opened or downloaded, will install itself, often times completely unnoticed. Once running on your computer, it can track everything you type, including passwords and other confidential information. Hackers can then use this information to access your files, emails, bank accounts, or anything else you do on your computer.

But don’t panic just yet, you can protect yourself by installing anti-spyware software, sometimes included in all-purpose “anti-malware” software. Note that most reputable antivirus software also come bundled with anti-spyware solutions.

Adware

Are you redirected to a particular page every time you start your browser? Do you get pop ups when surfing the internet? If either situation sounds familiar, you’re likely dealing with adware. Also known as Potential Unwanted Programs (PUP), adware isn’t designed to steal your data, but to get you to click on fraudulent ads. Whether you click on the ad or not, adware can significantly slow down your computer since they take up valuable bandwidth. Worse still, they’re often attached with other types of malware.

Some adware programs come packaged with legitimate software and trick you into accepting their terms of use, which make them especially difficult to remove. To eradicate adware, you’ll need a solution with specialized adware removal protocols.

Scareware

This type of malware works like adware except that it doesn’t make money by tricking you into clicking on ads, but by scaring you into buying a software you don’t need. An example is a pop up ad that tells you your computer is infected with a virus and you need to buy a certain software to eliminate it. If you fall for one of these tactics and click on the ad, you’ll be redirected to a website where you can buy the fake antivirus software.

Scareware acts more like a diversion from the other malware that often comes with it. A good antivirus solution will help scan for scareware too, but you should patch your operating systems regularly just to be safe.

Ransomware

Ransomware has become increasingly common and hostile. It encrypts your computer files and holds them hostage until you’ve paid a fee for the decryption code. Because ransomware comes with sophisticated encryption, there aren’t many options unless you have backups of your data.

There are some tools that can protect against ransomware but we recommend that you backup your data and practice safe web browsing habits.

Worms

Similar to viruses, worms replicate themselves to widen the scope of their damage. However, worms don’t require human intervention to replicate themselves as they use security flaws to transmit from one computer to the next, making them far more dangerous than your typical virus. They often spread via email, sending emails to everyone in an infected user’s contact list, which was exactly the case with the ILOVEYOU worm that cost businesses approximately $5.5 billion worth of damage.

The easiest ways to protect your network from worms is to use a firewall to block external access to your computer network, and to be careful when clicking on unknown links in your email or unknown messages on social media.

Trojans

Usually downloaded from rogue websites, Trojans create digital backdoors that allow hackers to take control of your computer without your knowledge. They can steal your personal information, your files, or cause your computer to stop working. Sometimes hackers will use your computer as a proxy to conceal their identity or to send out spam.

To avoid trojan attacks, you should never open emails or download attachments from unknown senders. If you’re skeptical, use your antivirus software to scan every file first.

In order to keep malware at bay, you need to invest in security solutions with real-time protection and apply security best practices within your office. If you have any questions or concerns, or simply need advice on how to strengthen your business’s security, just give Simpatico Systems a call at 855-476-6347 and we’ll be happy to help.

Published with permission from TechAdvisory.org. Source.